eCommerce Strategy Director jobs in Appleton, WI

Location:  Hybrid at Kohler, WI

ROLE: This role overall is accountable for developing a customer-centric KOHLER KBNA Brand/Marketing Strategy and Plan to Win over the next 3 years

PRIMARY OBJECTIVES

• Owns Consumer Journey Development in collaboration with cross-functional teams, for - Replace, Remodel, Build/Buy- with an integrated view of all product categories to inform GTM Audience strategy.
•  Leads strategic assessment across consumer, customer, category, and other economic/cultural context insights and its implication on Brand Strategy and Plan, annually.
• Drives development of the annual marketing priorities, goals, and plan in collaboration with broader marketing, partnerships, creative, insights, global brand strategy, and media teams.
• Leads strategic brand/marketing initiatives like Brand W.I.G development and bi-annual Brand/Marketing Strategic Business Plan development.
• Develops rolling 3-yr top stories Product Promise pipeline in collaboration with category management, to inform Annual Marketing Plan.

SPECIFIC RESPONSIBILITIES

NORTH AMERICA BRAND/MARKETING STRATEGY:

• Collaborates with all Insights & Analytics teams across the organization to derive key insights and implications for KBNA brand/business to provide a data backed foundation for marketing strategy, goal setting, innovation pipelining/top stories, GTM, campaigns, and measurement.
• Manages monthly brand strategy scorecard to evaluate quarterly results and leverage key learnings for near- and long-term planning.
• Leads Marketing Consumer Insights Manager.
• Owns Consumer Journey Development for - Replace, Remodel, Build/Buy- with an integrated view of all product categories to inform GTM Audience strategy and drives education & adoption across brand/marketing managers with a goal to implement across all campaigns / GTM programs.
• Works collaboratively with Category Management teams to identify a rolling pipeline of top innovation stories, updated annually, that drive long term brand strategy and objectives.
• Collaborate with a cross-functional team (including Category Management, Sales, Finance, Product Supply, Advertising, Global brand, Insights) to help develop future product design, innovation plans, and strategy for the brand's success.
• Deliver/Work on long-term strategic projects to deliver brand/business strategies informed by consumer and market insights.
• Actively participates in cross-functional brainstorming sessions to develop cut through narratives and blue-sky ideas that can change the conversation around our brands.
• Leverages customer insights, social listening, interior/design/fashion/beauty/culture trends to develop an understanding of what is most relevant to our audiences; shares it generously with teams.
• Provides competitive input and recommends strategies accordingly.
  

RELATIONSHIPS AND CONTACTS
Supervisory Relationships:

• Reports to the Sr. Director, Brand Marketing, KBNA

Organization Relationships:

• Collaborates with directors and managers across: Brand Marketing, Brand Experience, Retail Media, DTC Marketing, Beacon Creative, Global Brand Strategy/Beacon Strategy, Performance Marketing, Category Strategy, Sales, Direct to Consumer sales to build trust, gain alignment in development of marketing strategy and annual media plan.  

External Business Relationships:

• Consultants.
• Customers, Trade shows, exhibits, seminars, and marketing conferences.