eCommerce Strategy Director implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Director compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Director plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an eCommerce Strategy Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
Who are we and what do we do?
Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25 years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.
With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.
No matter the occasion or moment, there’s an edible® for that.
Through all our incredible years, we’ve remained committed to our 5Ps:
Purpose and Impact:
As the Director of eCommerce, you will be at the forefront of optimizing, re-imagining and ever-evolving the digital customer experience for Edible Brands.
The Director of eCommerce is responsible for collaborating cross-functionally to manage and direct all aspects of the online business. This includes strategizing, planning, developing, and executing content plans, overseeing promotional materials and campaigns, and monitoring performance analytics, website traffic, and product performance. You will have the opportunity to lead a best-in-class team that delivers across merchandising, promotion strategy, conversion rate optimization, SEO, site analytics and more.
At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products. Your vision for extending that “wow” to our website, app and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.
Location: This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.
What that looks like day to day:
Required Experience:
Essential Competencies:
Bonus Competencies:
What We Offer:
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.
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