eCommerce Strategy Director implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Director compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Director plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an eCommerce Strategy Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
The Director of Foodservice Trade Strategy will play a critical role in developing and launching a Foodservice specific Trade Promotion Management (TPM) tool. The role will partner directly with the Sales team, Division Finance, and the Branded Marketing team, providing timely pricing and promotional analysis and strategic guidance from a broad business perspective. In doing so, the position will become the Sales Strategy and Marketing function’s go-to partner in optimizing volume growth, pricing, trade investments, mix management and customer/operator promotions. Building a robust long range RGM pipeline, supported by a clear implementation plan grounded in consumer insights and internal alignment will be a keyway that the Director of Foodservice Trade Strategy will drive measurable results.
In addition, the role partner with Sales Leadership team to drive implementation of quick wins, strategic recommendations, and new commercial policies. Example projects include list price optimization, freight monetization, trade investment efficiency optimization, trade reporting, sales & pricing KPI dashboards, and mix management. The Director will also initiate and coordinate productive relationships with senior stakeholders across the Marzetti business to secure commitment and advance recommendations. The successful candidate will lead the deployment of transformative commercial initiatives and support change management opportunities to enhance profitable category growth.
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