eCommerce Strategy Director jobs in Harrisburg, PA

eCommerce Strategy Director implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Director compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Director plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an eCommerce Strategy Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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eCommerce Marketing Manager
  • HHM Hotels (Harrisburg Corporate)
  • Harrisburg, PA FULL_TIME
  • Overview

    Opportunity: eCommerce Marketing Manager

     

    The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Portfolio. 

     

    Essential Functions

    • Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), and social presence (social reputation and social media)
    • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
    • Digital asset (photography, 3D tours and video) management.
    • Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
    • Direct, support, deploy, and measure monthly email marketing deployments.
    • Facilitate and align all hotel branding with current branding guidelines and initiatives.
    • Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
    • Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
    • Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
    • Provide eCommerce and digital marketing communication, education, and training.
    • Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
    • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
    • Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

    Position Requirements 

    • 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
    • Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
    • Experience with IHG, Marriott and/or Hilton marketing programs and systems a plus.
    • Strong project management skills required.
    • Strong understanding of traditional and online marketing tactics and strategy.
    • Familiarity with design software preferred.
    • Content management and web analytics experience.
    • Knowledge of website production with a firm grasp of website fundamentals.
    • Ability to independently manage multiple tasks and projects.
    • Demonstrates self-confidence, energy, and enthusiasm.
    • Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.

    What We Believe

     

    People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

    About Us

     

    HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

     

    To see other opportunities at this location, click here.

  • 22 Days Ago

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eCommerce / Site Merchandiser - Remote - USA
  • FullStack Labs
  • Harrisburg, PA FULL_TIME
  • FullStack is the fastest-growing software consultancy in the Americas. We help organizations like Uber, GoDaddy, MGM, Siemens, Stanford University, and the State of California, build distributed softw...
  • 23 Days Ago

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Sales Strategy Intern
  • Capital Blue Cross
  • Harrisburg, PA INTERN
  • Position Description At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us...
  • 19 Days Ago

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Sales Communication Strategy Intern
  • Capital Blue Cross
  • Harrisburg, PA INTERN
  • Position Description At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us...
  • 21 Days Ago

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Jr. Digital Marketing Specialist - Strategy Track
  • webfx.com
  • Harrisburg, PA FULL_TIME
  • Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 9 times in a row and we'd love to meet you! We are a fast-growin...
  • 2 Days Ago

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Residence Director (Executive Director)
  • Legend at Silver Creek
  • Mechanicsburg, PA FULL_TIME
  • Legend Senior Living is proud to be recognized as a Certified Great Places to Work 5 years in a row! Legend at Silver Creek is in the heart of Harrisburg's desireable West Shore area, a short drive to...
  • 18 Days Ago

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0 eCommerce Strategy Director jobs found in Harrisburg, PA area

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Business Strategy Manager, Customer Experience - Loyalty Digital, Experiential & Partnerships
  • General Motors
  • Harrisburg, PA
  • Job DescriptionRemote OR Hybrid : Reporting where work can/needs to be performed / collaboration should happen. If the p...
  • 3/28/2024 12:00:00 AM

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Parts Counter Sales
  • Transteck Inc - Harrisburg
  • Harrisburg, PA
  • TRANSTECK, INC. Job Reports To: Parts Manager Exempt or Non-Exempt: Exempt Full-Time or Part-Time: Full Time Job Summary...
  • 3/28/2024 12:00:00 AM

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Replenishment Buyer
  • The Judge Group
  • Harrisburg, PA
  • Our client is currently seeking a Replenishment Buyer for their manufacturing facility in the Scranton, PA area. This jo...
  • 3/28/2024 12:00:00 AM

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Sales Merchandiser - Harrisburg, PA
  • SBM Developement - Streamline
  • Harrisburg, PA
  • As a Seasonal Sales Merchandiser at SBM Life Science you are responsible for merchandising among several stores in an as...
  • 3/28/2024 12:00:00 AM

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Professional Furniture Sales
  • Bob's Discount Furniture
  • Harrisburg, PA
  • We're hiring Commission Furniture Sales Associates who love furniture, and commissions, of course! Does that sound like ...
  • 3/27/2024 12:00:00 AM

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Professional Furniture Sales - Lancaster, PA
  • Bob's Discount Furniture
  • Harrisburg, PA
  • We're hiring Commission Furniture Sales Associates who love furniture, and commissions, of course! Does that sound like ...
  • 3/27/2024 12:00:00 AM

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Local Contract Pharmacist - $60 per hour
  • Stability Healthcare
  • Harrisburg, PA
  • MMC Group is seeking a local contract Pharmacist for a local contract job in Harrisburg, Pennsylvania. Job Description &...
  • 3/27/2024 12:00:00 AM

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Full-Time Store Associate
  • Aldi
  • Harrisburg, PA
  • As a Store Associate, youll be responsible for merchandising and stocking product, cashiering, and cleaning to keep the ...
  • 3/25/2024 12:00:00 AM

Harrisburg (/ˈhærɪsbɜːrɡ/ HARR-iss-burg; Pennsylvania German: Harrisbarrig)[citation needed] is the capital city of the Commonwealth of Pennsylvania in the United States, and the county seat of Dauphin County. With a population of 49,192, it is the 15th largest city in the Commonwealth. It lies on the east bank of the Susquehanna River, 107 miles (172 km) west of Philadelphia. Harrisburg is the anchor of the Susquehanna Valley metropolitan area, which had a 2017 estimated population of 571,903, making it the fourth most populous in Pennsylvania and 96th most populous in the United States. Harr...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Strategy Director jobs
$163,436 to $242,201
Harrisburg, Pennsylvania area prices
were up 1.5% from a year ago

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