eCommerce Strategy Director implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Director compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Director plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an eCommerce Strategy Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
TFL, a leading live entertainment and technology company, has a fantastic opportunity for an experienced Director, Marketing & Ecommerce to join our Marketing team. We are seeking a highly skilled and experienced Director, Marketing and E-commerce who is responsible for leading our company’s Consumer and B2B marketing strategy, planning, and execution. A specific focus for this key leader is the growth of revenue across multiple business units and websites.
This position leads our marketing team members fostering their development within the business. The ideal candidate is a strategic business thinker who has a track record of working with ecommerce development teams and has extensive knowledge of CRM best practices.
Reports to SVP of Marketing and Retail
About TFL (Tickets For Less)
At TFL, we are passionate about creating Memories For Life® for sports fans, music lovers and event goers across the country. We work directly with sports properties, professional teams, college athletic departments, venues, fans, and partners to improve the event going experience and drive event attendance. Our unique distribution model creates quick and convenient access for event goers across the country and ensures that teams and rights holders maximize fan access and event revenue.
As a Top 10 ticket reseller in the country, TFL offers employees a front row seat into the ever-evolving ticketing industry. On top of that, we love to have fun! From an open and inviting work environment to multiple staff perks, TFL is a great place to work.
With our headquarters located in the greater Kansas City-area, TFL is proud to celebrate 20 years of providing high-rated service to the local community. Recently named to the KC Business Journal’s Top 150 Private Companies List, we have achieved tremendous growth post-pandemic. Fueled by recent acquisitions, we have expanded our retail customer base in strategic markets, and now have offices in Tuscaloosa, Ala., Omaha, Neb. and St. Louis, Mo.
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