eCommerce Strategy Director implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Director compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Director plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an eCommerce Strategy Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
Marketing Agency w/ National Expansion Plans Seeks Director of Client Strategy (Memphis-HYBRID)
…if you answered yes to these questions, this may be the opportunity for you!
An internationally award-winning B2B agency embarking on national expansion plans, RedRover Sales & Marketing Strategy – named by the Chamber as one of the “Top 10 Companies to Watch” and by the Business Journal as a "Great Place to Work" – is seeking a Director of Client Strategy with deep experience conducting market research and creating powerful B2B marketing strategies that drive client results that matter such as incremental revenue and gross profit. This position is Memphis, TN based with the option for partial work from home.
Candidates must have at least 5 years market research experience, 5 year’s experience independently crafting B2B marketing strategies with a proven track record of outcomes, and 2 years of experience leading a team. Ideal candidates will also have extensive campaign optimization experience including an understanding of how to fully optimize PPC, SEO, social-media and email marketing strategies for peak performance.
Position Overview
The Director of Client Strategy is responsible for conducting the market research and crafting the supporting marketing strategy that comprises our signature GO (or Growth Optimization) Plan offering. Market research includes: internal and external stakeholder interviews, offer and value proposition analysis, customer journey analysis, transaction data analysis, marketing performance audits, and customer/prospect surveys. Once you and your team have conducted this research, your role would be to develop highly tailored B2B marketing strategies backed by the research and determine the projected marketing ROI that the agency will guarantee to our clients. Your job is then to deliver the research findings and the strategy to the client and convert them to an execution retainer, making the ability to effectively close a deal paramount. Once closed, your role would be to transition the account to an account director for execution of the resulting plan and support the accounts/execution teams where needed to ensure metrics stay on track.
Today the team is comprised of contract analysts. This team will grow and include W2 hires in time.
Required Knowledge, Skills and Abilities
Candidates should be prepared to demonstrate the following knowledge, skills and abilities.
RedRover offers competitive compensation as well as an innovative benefit package including healthcare, dental and vision benefits; generous paid time off that escalates with tenure; vacation expense reimbursement after a period of tenure; pet insurance; daycare expense reimbursement; fitness benefits; paid maternity/paternity leave after a period of tenure; retirement contributions after a period of tenure; flexible hours; and a dog-friendly workplace.
About Culture Index™
After you apply for this position, you will receive a thank-you email along with a link to a short survey. It's important that you complete this workplace preference survey, as your application cannot be reviewed until it's complete. Great news, though, as it only takes 8-10 minutes to complete.
Learn About RedRover's Culture
To learn more about our unique best-in-breed culture, click here.
RedRover is an Equal Opportunity Employer.
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