eCommerce Strategy Director jobs in New Brunswick, NJ

About Impact XM

Impact XM is a global event and experiential marketing agency that empowers brands to power business—and has nearly 50 years in business to prove it. From events, exhibits and environments to digital engagements and consumer activations, we create experiences that connect brands and consumers in a meaningful way. This ensures we live up to our name by making a positive impact on people’s lives and our clients’ business.

Director, Strategy

Impact XM Is seeking a Director, Strategy to join our team. The Director, Strategy is responsible for developing strategy that helps guide brand engagement for our clients at conferences, trade shows, activations and digital programs. Your fluency in live events and your ability to quickly analyze and develop strategic direction will help optimize our client outcomes and your contribution.

RESPONSIBILITIES:

• Research and Analysis: Quickly break down a client event situation by researching and assessing the client market, audience, message, current event portfolio to concisely outline the opportunity
• Creative Brief Optimization: Clearly and concisely outline the client situation, market forces, and opportunity in the creative brief. Develop strategic point of views that can lead to fruitful creative paths. Develop a measurement framework and strategy that reconciles the creative solution
• Solution Development: Bring ideas and value by actively participating in brainstorming and ideation with creatives.
• Proposals & Pitches: Concept and write proposals and pitches assuring that our strategic direction is compelling and important to the overall solution. Be comfortable and compelling presenting strategy at live pitches to clients
• Lead a variety of strategy projects such as Portfolio Analysis, Playbook Development, Sponsorship Strategy and Measurement Strategy working both independently as well as directing internal support and external partners.
• Research, brainstorm and develop content, thought leadership, and trend spotting for our blogs and marketing efforts that advances our brand positioning

Other Skills and Abilities

• Bachelor’s degree (B.A./B.S.) or equivalent; or two to five years related experience and/or training; or equivalent combination of education and experience.
• Be able to work under deadlines and manage multiple project priorities
• Be able to be an excellent listener and build client confidence through solid thinking that advances their event programs
• Be able to communicate clearly and concisely in writing as well as in a live presentation setting
• Work in a team setting playing both a leader on strategy and a collaborator for brain storming and solution development
• Work independently to research, write, ideate and formulate strategy and content for specific project deliverables

Impact XM Benefits - US

Impact XM offers a comprehensive benefit package including: Medical, Dental, Vision, Life, LTD,401(k), Flexible Time Off and Holiday pay as well as competitive salaries and the opportunity for growth within our exciting industry!