eCommerce Strategy Director jobs in Poughkeepsie, NY

Job Title

Job Description

Overview of the Role:

Dotdash Meredith is seeking a Digital Video Strategist to join its growing Video Strategy team. Ideal candidates will be highly innovative and entrepreneurial, proactively working to drive organic viewership through actionable systems and insights. Reporting to the VP of Video Strategy, the Strategist will leverage their expertise of global trends and Internet culture into a video programming strategy backed by rigorous ecosystem analysis and a core understanding of business objectives.

Candidates must have foundational and proven experience in developing, communicating, and presenting a programming strategy on YouTube, with additional knowledge of social, and other emerging platforms. The Director will also lead the reporting and analysis of key performance and health metrics across a grouping of brands, including People, Entertainment Weekly, InStyle, and Allrecipes.

This person must be a builder.

Day-to-day Responsibilities:

• Build frameworks to research topics and talent for pilot development and existing series.

• Create white space analyses and lane guides that will be used to develop new programming.

• Track, evaluate, and report on the health of channels and series.

• Coordinate and develop creative lookbacks for series pilots.

• Partner cross-functionally to set brand-level programming priorities, factoring in both audience funnels and business needs.

• Work with the Corporate Strategy team to establish annual strategic plans as well as growth goals by brand and platform.

• Have a strategic POV on emerging platforms and how they can be leveraged for audience growth.

• Proactively filter content and platform insights back into business, create and deliver presentations.

• In partnership with internal Data Science & Product teams, define and build a suite of reports and dashboards

• Monitor and evaluate competitive channels.

• Hire, manage and develop direct reports

Must-haves:

• 7 years of experience in a programming strategy, content insights, or an optimization role for a global media & entertainment company or digital platform.

• Highly analytical; critically and objectively evaluates information.

• Advanced understanding of video platforms such as YouTube.

• Relevant experience using Tubular Insights.

• A plus if you have an advanced understanding of YT optimization principles.

• Nimbleness is critical as we invest, grow, and evolve - thrives in an environment where both collaborative and independent work are necessary

• A clear understanding of business priorities and the capability to translate them into KPIs.

• Incredibly strong communication and presentation skills.

• Passionate, curious and willing to collaborate, test and learn.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.