eCommerce Strategy Manager jobs in Buffalo, NY

eCommerce Strategy Manager implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Manager compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Buffalo, NY FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 21 Days Ago

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Outside Commercial Sales Rep - Western New York
  • Speaking of Strategy
  • Lancaster, NY FULL_TIME
  • The Outside Commercial Sales Representative plays a crucial role in driving our business growth by developing new commercial accounts and maintaining strong relationships with existing clients. You wi...
  • 1 Month Ago

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eCommerce Shipping Warehouse Associate II
  • Park Avenue Wholesale
  • Buffalo, NY FULL_TIME
  • Join Park Avenue Wholesale's dynamic eCommerce team at our Lackawanna, NY warehouse! We're seeking motivated individuals who are eager to learn and excel in a fast-paced environment. As an eCommerce S...
  • 1 Month Ago

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Vendor Strategy Lead
  • B10 Wells Fargo Bank, N. A.
  • CIC Customer Information Ctr, NC FULL_TIME
  • About this role: Wells Fargo is seeking a Vendor Strategy Lead who has experience in developing and implementing outsourcing strategy. This leader will operate in a cross functional environment to ide...
  • 19 Days Ago

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Clinical Strategy Consultant
  • Highmark Inc.
  • Buffalo, NY FULL_TIME
  • Company : Highmark Inc. Job Description : JOB SUMMARY This job supports the acquisition of new accounts and retention of existing accounts by working directly with client managers within national and ...
  • 8 Days Ago

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Senior Vice President - Strategy
  • Eric Mower and Associates
  • Buffalo, NY FULL_TIME
  • Mower is a fiercely independent full-service advertising, marketing and public relations firm with more than 12 locations across the United States. We are looking to add a new member of Mower’s senior...
  • 1 Month Ago

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0 eCommerce Strategy Manager jobs found in Buffalo, NY area

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National Account Manager
  • GHA Technologies, Inc
  • Buffalo, NY
  • Financial Highlights: $2,500 First Week Training Pay for the first five training days. $500 to $1500 virtual or onsite c...
  • 3/28/2024 12:00:00 AM

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Software Implementation Consultant
  • Odoo
  • Buffalo, NY
  • Implementation Consultant / Business Systems Analyst - Buffalo This is a hybrid (40% remote and 60% onsite) role in Buff...
  • 3/28/2024 12:00:00 AM

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Customer Service Representatives
  • Poolsupplies.com
  • Tonawanda, New York, NY
  • PoolSupplies.com, a large ecommerce and catalog retailer of swimming pool products and supplies located in Tonawanda, is...
  • 3/28/2024 12:00:00 AM

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3rd Shift Security Officer
  • Mattel
  • East Aurora, NY
  • Company Description CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Specialist
  • Caplugs
  • Buffalo, NY
  • At Caplugs, we work to identify and develop talent, continuously focusing on innovation, learning and improvement to del...
  • 3/24/2024 12:00:00 AM

Buffalo is the second largest city in the U.S. state of New York and the largest city in Western New York. As of July 2016[update], the population was 256,902. The city is the county seat of Erie County and a major gateway for commerce and travel across the Canada–United States border, forming part of the bi-national Buffalo Niagara Region. The Buffalo area was inhabited before the 17th century by the Native American Iroquois tribe and later by French settlers. The city grew significantly in the 19th and 20th centuries as a result of immigration, the construction of the Erie Canal and rail tra...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Strategy Manager jobs
$122,328 to $170,038
Buffalo, New York area prices
were up 1.5% from a year ago

eCommerce Strategy Manager in Baltimore, MD
Given the growth of the e-commerce sector, the team will continue to grow, so this is a great opportunity to get in on the ground floor.
December 13, 2019
eCommerce Strategy Manager in Saint Louis, MO
The role includes management and mentorship of a team of E-Commerce Strategy Consultants.
January 24, 2020
eCommerce Strategy Manager in Fort Myers, FL
So we made the service accessible by offering tools that greatly simplify product sheet management and help to reach farther and sell more in such a way that the budget, the lack of training in e-commerce platforms or the language barriers aren’t insurmountable obstacles to leading an appropriate strategy for online sales.
January 09, 2020