eCommerce Strategy Manager jobs in Kansas City, KS

TFL, a leading live entertainment and technology company, has a fantastic opportunity for an experienced Ecommerce Manager to join our Marketing team. We are seeking a highly skilled and experienced Ecommerce Manager to join our team and play a pivotal role as both a strategic and operational leader. The Ecommerce Manager is responsible for managing the day-to-day ecommerce business, delivering a premier online shopping experience for our customers, and setting a strategic direction that allows us to achieve revenue growth targets. The right candidate has a track record of working with ecommerce development teams and has extensive knowledge of CRM best practices to build a premier online shopping experience. This role will assist in setting the short-term and long-term vision for the ecommerce business.

The ideal candidate will have a strong understanding of ecommerce platforms, automation, marketing expertise, conversion rate optimization, analytics and project management. This candidate is constantly curious about what is driving performance and uses data to analyze and test new strategies and ideas. With strong attention to detail, and the ability to thrive in a fast-paced environment, you are methodical, take ownership and enjoy collaborating with others.

Reporting to the Director of Marketing & Ecommerce, this new role will be responsible for generating online sales via our DTC marketplace, TicketsForLess.com, while overseeing the design and functionality of all ecommerce business, including a portfolio private labeled solutions.

About TFL

At TFL, we are passionate about creating Memories For Life® for sports fans, music lovers and event goers across the country. We work directly with sports properties, professional teams, college athletic departments, venues, fans and partners to improve the event going experience and drive event attendance. Our unique distribution model creates quick and convenient access for event goers across the country and ensures that teams and rights holders maximize fan access and event revenue.

As a Top 10 ticket reseller in the country, TFL offers employees a front row seat into the ever-evolving ticketing industry. On top of that, we love to have fun! From an open and inviting work environment to multiple staff perks, TFL is a great place to work.

With our headquarters located in the greater Kansas City area, TFL is proud to celebrate nearly 20 years of providing high-rated service to the local community. Recently named to the KC Business Journal’s Top 150 Private Companies List, we have achieved tremendous growth post-pandemic. Fueled by recent acquisitions, we have expanded our retail customer base in strategic markets, and now have offices in Tuscaloosa, Ala., Omaha, Neb. and St. Louis, Mo.

Responsibilities & Job Duties (include, but are not limited to)

• Ownership and accountability for strategy, sales, and profitability of the DTC ecommerce business. Works closely with cross-functional departments to drive site design and functionality to enhance the consumer online experience and performance.
• Own the TicketsForLess.com shopping experience along with managing product listings, promotions and researching levers to drive growth via conversion rate optimization (CRO) and A/B testing initiatives.
• Partner with Technology team and website developer/designer to identify and execute website enhancements and redesigns needed to drive incremental conversion and improved customer experience.
• Drive on-going enhancements and maintenance including personalization and segmentation strategy, website product catalog management, landing page/product/website and product content development and optimization, website SEO, UX/CX best practices, tag management, user testing, and website development QA and testing.
• Responsible for planning and executing strategies to promote the best events while driving consumer engagement and maximizing sales conversion.
• Maximizes site performance and enhances the consumer online shopping experience by leading the planning, scheduling, deployment, execution, and maintenance of all site content.
• Works in partnership with Marketing on all digital marketing efforts: website marketing, email, SMS, paid media, paid and owned social media, etc.
• Aligns and executes site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media, and other digital marketing channels.
• Collaborates with customer service and other operational teams to ensure the site’s content and experience are aligned with operations and marketing communications.
• Responsible for managing ecommerce budgets to ensure timeliness and on-budget delivery.
• Partners with team to develop and execute rigorous testing of website customer journeys and innovative ideas that that improve the user experience, by optimizing satisfaction, conversion, and average order value.
  
• Analyze traffic source performance to inform website maintenance, effectiveness of marketing strategies and user flow optimization.
• Leverage website and customer analytics to understand business trends, report on health of the business and drive prioritized profitable growth opportunities and decision-making.

Required Qualifications

• Bachelor’s Degree
• 5 years of experience in e-commerce and digital marketing preferred.
• Digitally savvy. Experience with HubSpot or similar integrated CRM, email and SMS marketing platforms preferred.
• Experience with Google Analytics (GA4) to provide insights into website traffic, user behavior, and other metrics.
• Proficient in HTML and CSS a plus
• Management experience. Has managed teams, vendors, budgets, and cross-functional partners.
• Entrepreneurial and collaborative. Ability to adapt quickly to new opportunities.
• Demonstrated success in multitasking and working cross-functionally in a fast-paced environment.
• Self-starter who requires minimal guidance. Strong attention to detail, problem-solving, prioritization, and organizational skills.
• Excellent interpersonal, presentation, communication, and writing skills.
• Critical thinker with a problem-solving mindset.
• Strong project management experience; have solid organization and prioritization skills.
• Team-oriented with the ability to adapt quickly in a growing, dynamic company.
• Must have a passion for sport and/or live entertainment.
• Retail, travel, event or sports experience is considered a plus.

Benefits 

• Competitive salary 
• Discretionary performance bonuses 
• 401k with company match 
• Unlimited vacation 
• Medical/Dental/Vision insurance 
• Long-term and short-term disability 
• Life insurance 
• Paid maternity leave 

Perks 

• $1,000 employee ticket credit 
• Company outings to local live events, including Suite tickets to Kansas City’s premier events 
• Company kitchen with free snacks and drinks 
• Company happy hours on the first Friday of every month 
• Employee referral program 
• Casual dress code