eCommerce Strategy Manager jobs in La Crosse, WI

eCommerce Merchandising Coordinator
Position location is flexible and may office from a to be determined Fastenal location
Full-time Shift(s): MON TUE WED THU FRI 7:00am - 5:00pm

OVERVIEW:
Working as an eCommerce Merchandising Coordinator, you will be responsible for optimizing user experience through website personalization, A/B testing, content standardization, and enrichment strategies. This role will involve leveraging data-driven insights to optimize website performance, increase user engagement, drive conversion rates, and support content consistency across platforms. You will collaborate closely with cross-functional teams including product content, marketing, and IT to implement strategies that align with business goals and enhance the overall user journey. This position may offer a flexible schedule after a period of onboarding, training, and meeting performance goals.

RESPONSIBILITIES:
The duties and responsibilities of this position include, but are not limited to:
o Developing and executing website personalization strategies to deliver tailored user experiences based on audience segments, behavior, and preferences
o Planning, implementing, and analyzing A/B tests to find opportunities for UX improvement, conversion rate optimization, and overall website effectiveness
o Utilizing analytics tools and user research to gather actionable insights and make data-driven decisions to enhance website usability and effectiveness
o Curating and enriching website content to enhance user engagement, relevance, and discoverability through effective content organization, tagging and optimization
o Monitoring website performance metrics and KPIs continuously, identifying trends and opportunities for optimization

REQUIRED POSITION QUALIFICATIONS:
The following skills and qualifications are required for this position:
o Possess or are working towards a degree in Marketing, Merchandising, UI/UX design, or related field OR have 3 years of relevant work experience
o Proficiency with web analytics tools such as Google Analytics, GTM or Clarity
o Excellent written and verbal communication skills
o Analytical with the ability to interpret data and drive actionable insights
o Highly motivated, self-directed, and customer service oriented
o Demonstrate strong organization, planning, and prioritizing abilities
o Exhibit strong problem solving, deductive reasoning, and decision-making skills
o Excellent time-management skills with strong attention to detail
o Ability to learn and perform multiple tasks in a fast-paced environment
o Demonstrate our core values of ambition, innovation, integrity, and teamwork
o Pass the required drug screen (applicable in the US, Puerto Rico, and Guam ONLY)

PREFERRED POSITION QUALIFICATIONS:
o Experience in website personalization, A/B testing, content management and UX optimization
o Firm understanding of the digital landscape and UX best practices
o Prior experience with content management systems and best practices

ABOUT US:
Since 1967 Fastenal has grown as a distributor of industrial and construction supplies from a single branch to a Fortune 500 company with over 3,000 servicing locations, each providing tailored local inventory and personal service for our customers. As we've expanded across the world, we've retained a core belief in people and their ability to accomplish remarkable things - if given the opportunity. From this philosophy stems an entrepreneurial culture that challenges every employee to run their own business, create their own success, and advance to become company leaders.

As a growth company with a solid financial position, we are committed to training, promoting from within, and creating opportunities for our employees. If you have an entrepreneurial spirit and are looking to make your mark as part of an elite growth company, you won't find a better fit than Fastenal.

FULL-TIME BENEFITS:
Fastenal offers a competitive benefits package to all full-time employees. This package includes Health, Life, Long Term Disability, and Dental Insurance, in addition to, paid vacation, sick leave, holidays, and 401(k) with an employer contribution.