eCommerce Strategy Manager jobs in Lansing, MI

eCommerce Strategy Manager implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Manager compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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eCommerce Marketing Manager
  • Air Lift Company
  • Lansing, MI FULL_TIME
  • eCommerce Marketing Manager

    Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.


    General Position Information


    Position Title:


    eCommerce Marketing Manager


    Business Unit:


    Marketing


    Reports to:


    Executive Director of Marketing


    Effective Date:


    1/4/2024


    Updated on:


    1/4/2024


    Span of Control:


    Job Description Summary


    The eCommerce Manager at Air Lift will oversee the go-to-market activities for all eCommerce and marketplace sales channels. This position will play a pivotal role in driving sales and profitability through digital merchandising tactics on the brand websites and marketplace platforms. As well as optimizing the online shopping experience to drive sales, increase customer engagement and create customer loyalty. This position works cross-functionally with peers in brand marketing, product development, sales, and customer service teams to determine the product catalog, pricing, and promotional programs.


    Essential Duties

    Essential results-based duties


    • Experience in a multi-channel sales landscape encompassing branded ecommerce storefronts and marketplace platforms.
    • A deep understanding of customer behavior, technology utilization, and the ability to adapt to changing market trends.
    • Manage a multi-channel direct sales model across ecommerce storefronts and marketplace platforms.
    • Use merchandising and channel sales expertise to strategically identify opportunities that create urgency to purchase, drive sales conversion, and achieve business performance metrics.
    • Champion the creation of digital assets necessary to merchandising the products and creating urgency to purchase.
    • Continually monitor digital merchandising tactics and adjust based on data analysis and customer feedback to optimize the online shopping experience and drive sales.
    • Responsible for the product catalog syndication and the related product data structures.
    • Curate the e-commerce buying experience with engaging multimedia content, unique descriptions, and cross-sell/up-sell opportunities.
    • Influence brand marketing plan to deliver e-commerce and marketplace direct sales objectives.


    Position Requirements:

    • Able to develop strategies, define action plans, and share results.
    • Ability to frame forward-looking solutions, aligned with business goals and customer needs.
    • Excellent business judgment; effective at articulating value propositions to stakeholders.
    • Explores different approaches and solutions to a problem, gathers feedback, and redesigns until the best possible solution is found.
    • Comfortable working within a “Hands-on/Roll-up the Sleeves” culture.
    • Must be able to build relationships, negotiate, and influence others to drive change.
    • Able to influence and motivate internal teams to accomplish the strategy.
    • Encourages problem-solving, strategic thinking, and customer orientation across a cross-functional team.
    • Ability to work independently, prioritize effectively, & manage multiple projects at once.
    • Strong presentation and facilitation skills in person and via video conference.
    • Excellent verbal and written communication skills and ethical judgment.
    • Appreciates that a diverse perspective creates better solutions.
    • Interest in increasing industry, technical, and business knowledge through continuous learning.
    • Adapts own ideas or perceptions in response to a changing environment around them.
    • Highly organized, analytical, and data-driven.

    Minimum and Preferred Qualifications:

    • Experience in the automotive aftermarket is preferred.
    • Bachelor’s degree in business, marketing, or a related field.
    • 5 years’ progressive experience in brand marketing.
    • Advanced Excel proficiency, including pivot tables, macros, and charts.
    • Solid knowledge of productivity tools including the Microsoft 365 Suite

  • 14 Days Ago

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Trade Strategy and Promotion Manager
  • Dart Container
  • Mason, MI FULL_TIME
  • Lead development and application of strategies, business processes, systems, analytics, and insights to optimize Solo brand trade investments across all customers and channels to maximize sales and ma...
  • 2 Days Ago

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Sales Strategy Manager
  • TWO MEN AND A TRUCK®
  • Lansing, MI FULL_TIME
  • Now Hiring Two Men and a Truck is seeking a dynamic and results-oriented Sales Strategy Manager to join our growing team.The Sales Strategy Manager plays a crucial role in developing, implementing, an...
  • 17 Days Ago

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Electrician
  • Talent Strategy
  • Grand Ledge, MI FULL_TIME
  • Position:Lead ElectricianPay: $23-28/hourShift: 1st shift (10 hours of OT available) Location: Grand Ledge, MIJob Responsibilities Wires production machinery per engineering supplied prints.Performs l...
  • 15 Days Ago

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Forklift Operator- Sign On Bonus
  • Talent Strategy
  • Lansing, MI FULL_TIME
  • Forklift Operator -SIGN ON BONUS $250 Sign-on Bonus Pay: $17.25 an hour Shift: 1st, 2nd & 3rd Responsibilities: Load and unload materials from trucks and railcarsStack items safely and in correct stor...
  • 6 Days Ago

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CNC Programmer
  • Talent Strategy
  • Grand Ledge, MI FULL_TIME
  • Title: CNC ProgrammerPay: $23-26/hourShift: 1st ShiftResponsibilities: - Running and inspecting of parts utilizing both mill and lathe machines. - Interpret individual project blueprints, design progr...
  • 6 Days Ago

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0 eCommerce Strategy Manager jobs found in Lansing, MI area

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Website Senior Data Analyst
  • ICONMA, LLC
  • Jackson, MI
  • Description: Duties: The Website Data Sr. Analyst will drive analysis and insights for Client online experience. This in...
  • 4/18/2024 12:00:00 AM

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Clinical Review Pharmacist
  • Prime Therapeutics
  • Lansing, MI
  • Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. ...
  • 4/18/2024 12:00:00 AM

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Cashier
  • Dunham's Sports
  • Lansing, MI
  • LOVE TO TALK SPORTS? Dunham's Sports, one of the largest full-line sporting goods chains in the U.S., was founded in 193...
  • 4/18/2024 12:00:00 AM

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Sales VP’s, National Account Manager, and / or Regional Sales Managers
  • GHA Technologies, Inc
  • Lansing, MI
  • Financial Highlights – Enjoy an Immediate Pay Raise! $2,500 First Week Training Pay for the first five training days. $5...
  • 4/16/2024 12:00:00 AM

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Buyer
  • Adecco Permanent Recruitment
  • East Lansing, MI
  • Job Description Responsible for source selection and procurement functions directly associated with the Mason plants nee...
  • 4/15/2024 12:00:00 AM

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Retail Sales Associate (Early Morning) - Eastwood TC
  • Gap, Inc.
  • Lansing, MI
  • About the Role In this role, you will engage and connect with our customers by providing excellent customer service. You...
  • 4/14/2024 12:00:00 AM

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Full & Part Time Retail Sales Associate
  • Kohls
  • Lansing, MI
  • Responsibilities Creates a friendly and welcoming environment by greeting and offering assistance to customers You are t...
  • 4/14/2024 12:00:00 AM

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Cashier
  • Walmart
  • Lansing, MI
  • Job Description **Overview:** As a Walmart Cashier, you play a crucial role in providing exceptional customer service wh...
  • 4/14/2024 12:00:00 AM

Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state. The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Strategy Manager jobs
$121,593 to $169,022
Lansing, Michigan area prices
were up 1.3% from a year ago

eCommerce Strategy Manager in Baltimore, MD
Given the growth of the e-commerce sector, the team will continue to grow, so this is a great opportunity to get in on the ground floor.
December 13, 2019
eCommerce Strategy Manager in Saint Louis, MO
The role includes management and mentorship of a team of E-Commerce Strategy Consultants.
January 24, 2020
eCommerce Strategy Manager in Fort Myers, FL
So we made the service accessible by offering tools that greatly simplify product sheet management and help to reach farther and sell more in such a way that the budget, the lack of training in e-commerce platforms or the language barriers aren’t insurmountable obstacles to leading an appropriate strategy for online sales.
January 09, 2020