eCommerce Strategy Manager implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Manager compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
eCommerce Marketing Manager
Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.
General Position Information
Position Title:
eCommerce Marketing Manager
Business Unit:
Marketing
Reports to:
Executive Director of Marketing
Effective Date:
1/4/2024
Updated on:
1/4/2024
Span of Control:
The eCommerce Manager at Air Lift will oversee the go-to-market activities for all eCommerce and marketplace sales channels. This position will play a pivotal role in driving sales and profitability through digital merchandising tactics on the brand websites and marketplace platforms. As well as optimizing the online shopping experience to drive sales, increase customer engagement and create customer loyalty. This position works cross-functionally with peers in brand marketing, product development, sales, and customer service teams to determine the product catalog, pricing, and promotional programs.
Essential results-based duties
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