eCommerce Strategy Manager implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Manager compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
· The National Business Manager is responsible to manage strategic partnerships with multiple customers that delivers on Henkel Beauty Care’s objectives in net sales, profitability, market share, trade management and media metrics. Strengthen Henkel’s position as the customer’s preferred partner by providing category solutions with Henkel brands.
· Serve as primary owner of the Instacart, Shipt and Boxed relationship, confidently establish and execute media, marketing & promotions plan, manage budgets to maximize sales and achieve ambitious goals.
· Preferred partner and expert eCommerce advisor with key Multi-Channel customers (Target, Kroger, Club) closely working with field sales teams to accelerate and exploit online business opportunities.
· Ensure a solid understanding and execution of all brand commercialization and development of new business opportunities to maximize sales and influence.
· Partner with the customer to optimize Brand opportunities and positioning. Successfully integrate and partner with all internal teams to deliver business solutions.
· Provide reporting and develop eCommerce frameworks to support ad hoc requests from additional eCommerce accounts.
· Support launch strategy and execution plan of all innovation (items and new brands) with effective project management to drive adoption of marketing and brand initiatives for the customer‘s e-commerce website.
· Support promotional negotiations for optimal promotion planning and investments and manage internal and external customer communications.
· Provide strategic direction, advice, content & insights to cross functional resources and local Multi-Channel teams.
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