Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
JOB SUMMARY:
The Live/Virtual Event Manager positions represent the core of the Snow Companies business model. This position is ultimately responsible for planning and executing patient education programs in a virtual or live setting, as well as responsible for program promotion and attendance. The key transferable skills for this position are: virtual & live event planning and coordination, attention to detail, communication, organization, and resourcefulness. The Programs Team member is responsible for liaising with the Account team members to effectively understand the needs of the clients with regards to program selection and development.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
It is preferred that the Live/Virtual Event Manager have experience in and be able to perform the following essential duties and functions:
· Develops custom event registration portals (for live or virtual events)
· Understands technical requirements and meeting outcomes to make appropriate platform recommendations (AdobeConnect, Webex, Zoom)
· Creates virtual events with the appropriate platform settings and provides training for clients and presenters, as needed
· Organizes, prepares, and uploads the event content to the virtual platform, if allowable
· Provides primary technical support to the client and internal team during the virtual engagement process, including any tech run-throughs scheduled prior to the actual event
· Performs as the event host or moderator for part of or the entire event (live or virtual)
Live/Virtual Event Managers are required to frequently speak with pharmaceutical sales representatives, patients and caregivers living with chronic conditions, and third-party vendors. These employees are required to learn and develop a good understanding of patient privacy laws (HIPAA) and adverse events (AE) reporting as well as disease knowledge and sensitivity. Snow Companies offers training opportunities for new hires. Programs Team members frequently communicate with members of the client’s sales force and speaker bureau. This requires a basic understanding of the hierarchy of the sales organization as well as an understanding of promotional speaking rules and guidelines, which can be taught to the appropriate candidates. It is important to point out the importance of professionalism in this role. Programs Team members are also responsible for partnering with the Ambassador and Account Management teams. This will ensure that the Ambassador Manager is kept informed of placement needs of the Ambassadors. The Account Team will be responsible for reporting directly to the client and therefore needs to be aware of the planning process at all stages for each program. A strong teamwork mentality is needed. Lastly, an understanding of event planning and coordination is preferred.
Travel:
Air travel is a fundamental part of the live program position. Travel expectation: 50%
Travel will include, but is not limited to:
Computer Skills:
Candidates must have excellent computer skills in a Microsoft Office and Windows environment. Salesforce experience is a plus.
Education and Experience:
Bachelor’s degree from a four-year college or university, or three to five years of related experience and/or training, or equivalent combination of education and experience preferred.
Location:
The Snow Company talent acquisition team will only communicate from email addresses that use the URL snow-companies.com. We will never ask you to send us money, technology, or anything else in order to work for us. If you believe you are the victim of a scam, please contact the FTC at https://www.consumer.ftc.gov/articles/job-scams#avoid.
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
Schedule:
Supplemental pay types:
Ability to Relocate:
Work Location: In person
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