CRM Targeted Marketing Campaign Manager jobs in Maryland

McCormick & Co.’s North American Marketing Excellence team is looking for a motivated, self-driven CRM Marketing Manager who will support the development, rollout and execution of CRM and email marketing strategies. The candidate will thrive in a fast-paced, marketing and digital-focused environment. The position reports to the Director, Digital Marketing and is part of a digital structure that supports North American content development, production and digital experiences for McCormick’s consumer brands and industrial businesses.

Responsibilities:

•    Drive strategy, execution, and performance of consumer/customer engagement for CRM marketing program, including acquisition, activation, and retention.
•    Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer, industrial businesses and ecommerce/direct-to-consumer (DTC).
•    Manage distribution of all email sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design
•    Responsible for managing CRM data insights and executing actionable plans that drive direct to business objectives
•    Support the roll out and evolution of CRM, email engagement and personalization technology, including analyzing customer/consumer paths and providing trigger communications strategies
•    Support the development of a digital measurement framework and track performance against CRM KPIs
•    Integrate CRM strategies into existing marketing and digital workflows

Qualifications:

•    Bachelor’s Degree - Marketing, Communications, Information Technology

•    5-7 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment
•    Experience using CRM/engagement marketing technology, specifically Salesforce Marketing Cloud, to drive business results, including CRM databases, mobile push notifications, as well as web and in-app personalization tools
•    Experience driving ecommerce email marketing with sales conversion as the key performance metric
•    Knowledge of customer segmentation techniques, persona development, and lifecycle management
•    Experience in marketing analytics and analytics tools such as Google Analytics to measure how CRM is contributing toward business goals

•    Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams
•    Ability to clearly translate technical matters and “web-speak” to other partners within the organization.
•    Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverables
•    Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success
•    Ability to continuously learn and adopt new customer engagement strategies and technologies such as email, mobile apps, loyalty programs, gamification, etc.
•    Strong verbal and written communicator with ability to lead presentations 
•    Detail oriented, analytical, resourceful and a creative problem solver

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