CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
CF Search Marketing is seeking a Digital Marketing Specialist to join our rapidly growing digital marketing team. As a member of the digital team, you are responsible for managing all paid advertising campaigns on Google, and a variety of other digital products. A successful Digital Marketing Specialist will effectively manage budgets and work with other team members to maximize ROI, drive high-intent traffic, and generate quality leads.
Summary:
CF Search Marketing is a Digital Marketing company that specializes in SEO, PPC, Display, Video & Social Advertising, Email Marketing, Web-Care, Social Media, & Reputation Management. We help auto dealerships throughout the country increase conversions, website activity, and sales. All of this is done with the help of a highly qualified team.
Requirements:
You are able to build and analyze PPC campaigns for performance and strategy to improve a client’s bottom line.
You are able to collaborate with the team members as well as learn new strategies, quick implementation, and efficiently.
You are a self-starter who is comfortable handling a full load of projects in a fast-paced environment.
You are able to work on projects and other duties as assigned and meet deadlines.
You clearly understand and implement digital marketing campaigns which fit client needs.
You have a good knowledge of Google Ads and search engine marketing.
Passion for analyzing, reporting, and improving the ROI of marketing activities.
Excellent verbal and written communication – including the ability to interact effectively with all levels of staff and management.
Strong computer skills, including Microsoft Office.
Current with digital marketing best practices.
Responsibilities to include:
Work with team members to develop and execute paid digital strategies on Google, Bing.
A good understanding of key metrics, tracking, and reporting for key marketing activities such as traffic, clicks, CTR, CPC, CPA, conversion, contact Forms, sales qualified leads, opportunities, sales, spending, ROI, etc. is a plus.
Understand how to build effective keyword/campaign strategies.
Setting up clients’ monthly reporting and dashboards.
Discuss and plan strategies with account executives
Develop, execute, and optimize campaigns including writing compelling ad copy.
Ensure that marketing messages align with clients’ strategies and goals.
```Qualifications```
- Google Ads: 2 years a plus
- Proven experience as a PPC Specialist or similar role
- In-depth knowledge of Google Ads, Facebook Ads, and other PPC platforms
- Strong understanding of performance marketing and campaign management
- Familiarity with media buying and SEM techniques
- Proficient in using tools for keyword research, campaign optimization, and reporting
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Knowledge of SEO principles is a plus
If you are a results-oriented individual with a passion for digital advertising, we would love to hear from you. Join our team as a PPC Specialist and help us drive success for our clients through effective pay-per-click campaigns.
Job Type: Full-time
Pay: From $55,000.00 per year
Benefits:
Experience level:
Schedule:
Ability to Relocate:
Work Location: Hybrid remote in North Hampton, NH 03862
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