Content Manager - Web manages the overall curation activities required to produce content for web, mobile, and other platforms. Leads the research, coordination, and editorial work of curators and writers. Being a Content Manager - Web ensures that established branding and style guidelines are implemented correctly. Develops relationships with vendors and other sources needed to produce the quantity and quality of required content and negotiate terms and pricing. Additionally, Content Manager - Web designs methodologies used to analyze content consumption data and to define content needs. Requires a bachelor's degree. Typically reports to a director. The Content Manager - Web manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Content Manager - Web typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
We are looking for an amazing, inbound marketer to own the majority of the content writing for our company. You will write and optimize content, assist in attracting site traffic, and converting that traffic into new leads for the business.
At Kelser, we execute on the fundamental business principle of becoming obsessed with our buyer. This strategy is based on educating, not selling, and can be found in a book called They Ask, You Answer. If you’re an energetic professional who seeks to work with a dynamic forward-thinking IT services company, please submit your resume and cover letter.
Responsibilities
· Develop a content strategy aligned with short-term and long-term marketing targets
· Create and publish a variety of engaging content
· Edit, proofread, and improve posts
· Work closely with revenue team to ensure brand consistency
· Optimize content according to SEO best practices
· Manage content distribution to online channels and social media platforms to increase web traffic
· Maintain and manage editorial calendar
· Collaborate with leadership and technical teams for topic brainstorming
· Support the creation of marketing materials to include brochures, web copy, videos.
· Stay up-to-date with developments and generate new ideas to draw the audience’s attention
Success Criteria
· Production of 3 articles per week
· Website and social media traffic growth
· Increases in key search engine keyword rankings
· Increase in conversion metrics
Success Criteria
· 3 years minimum writing experience
· Deadline driven
· Hubspot familiarity a plus
What We Offer You
· Medical/Dental/Eye Care Insurance with Reimbursed Deductible
· Flexible Paid Time Off
· 401(k)
· Profit-Sharing
· Short Term/Long Term Disability Insurance
· Free Parking
· Life Insurance
· Paid Holidays
· Employee Purchase Program
· Free Coffee
· Collaborative Workspace/Remote Capabilities
Kelser Overview
We’re a team of biznologists who bring boundless enthusiasm, technical curiosity and genuine concern for the success of our clients to each engagement. The title reflects what we know to be true: you can’t have technology without understanding the business framework in which it operates. Together, we’re creating a world of energized relationships and shared prosperity. If that’s how you like to work, come join us. Our team’s energy creates an enthusiastic and engaging workspace. We rely on a continuous infusion of innovative and creative ideas providing everyone the opportunity to use their individual skills and abilities to guide our clients through the numerous IT challenges they encounter on a daily basis.
Kelser empowers each employee to make an impact every day by living our values. Hard work is not only appreciated but rewarded. As a result, we have achieved high employee retention and development. Many employees have been with Kelser for more than 20 years.
The Kelser team works with integrity and enthusiasm to provide each client with the highest quality product and experience. Kelser cares about what's best for its clients and understands that excellence starts with each staff member. Kelser continues to provide the highest level of satisfaction to all business relationships while continuing to grow in expertise with the incessantly emerging technology environment.
Kelser Corporation is an equal opportunity employer.
Job Type: Full-time
Pay: $45,000.00 per year
Benefits:
Schedule:
Work Location: In person