Content Manager - Web manages the overall curation activities required to produce content for web, mobile, and other platforms. Leads the research, coordination, and editorial work of curators and writers. Being a Content Manager - Web ensures that established branding and style guidelines are implemented correctly. Develops relationships with vendors and other sources needed to produce the quantity and quality of required content and negotiate terms and pricing. Additionally, Content Manager - Web designs methodologies used to analyze content consumption data and to define content needs. Requires a bachelor's degree. Typically reports to a director. The Content Manager - Web manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Content Manager - Web typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Duties:
● Maintain and update the organization's website content in the Content Management System (CMS); Write and edit web content to align with the organization's web writing guidelines and establish a consistent, on-brand voice.
● Collaborate with the Web Team, including designers, developers, and content creators, to ensure all content meets established standards and addresses technical challenges in the content display.
● Collaborate with various individuals and departments across the organization to provide content guidelines, directional suggestions, and enforce editorial standards for consistency and accuracy across the organization's online presence, including third-party platforms managed by other departments.
● Establish and enforce web writing guidelines, structured content practices, web content writing, Search Engine Optimization (SEO) best practices, and section 508 accessibility guidelines.
● Manage Google Analytics statistics using GA4 and Google Tag Manager to gather and analyze website performance data.
● Write and maintain training materials related to content creation guidelines, working closely with internal stakeholders and departments to provide training and guidance, ensuring editorial standards are met.
● Cultivate and maintain ongoing collaborative relationships with Pratt Library departments in relation to web and online content; Manage and execute a schedule of regular planned content updates to align with institutional goals and industry standards.
● Provide assistance with other IT-related writing/editing needs and create content guidelines, while also supporting the training needs of other departments.
Job Type: Full-time
Pay: $53,065.00 - $64,495.00 per year
Benefits:
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Experience:
Work Location: In person