Content Specialist jobs in Wisconsin

Description

POSITION SUMMARY:

Under the direction of the Vice President of Strategic Development, the Marketing Specialist position will amplify, and support membership and program sales, event promotion and community awareness through dynamic marketing tools and plans. The Content and Communications Specialist will oversee content creation across various channels and ensure brand compliance. They will collaborate with teams to execute content strategies and facilitate projects efficiently. This is an onsite position located at the Association Office in New Berlin, WI.

ESSENTIAL FUNCTIONS:

1. Collaborate with Y Leadership to support and develop integrated marketing, communication plans and campaigns that drive program growth, retention, member participation and community awareness.
2. Responsible for day-to-day YUSA brand compliant content management for website, Facebook, Instagram, and future digital and social media efforts.
3. Collaborate with creative teams to ensure high-quality content across all marketing mediums.
4. Proofread and edit content to ensure accuracy.
5. Develop and maintain relationships with marketing branch point people.
6. Create, manage, and utilize project management tools for effective planning and execution.
7. Refresh templates for different marketing purposes.
8. Create and maintain a marketing calendar.
9. Create materials for marketing and communication initiatives to include, but not restricted to, digital and print advertisements, videos, e-blasts, banners, posters, flyers, brochures, newsletters, website, reports, social media, and other print, online, and creative materials.
10. Responsible for event project management including sales tools, competitive analysis, and recommendations to increase awareness through marketing. Ensure timelines and quality standards are reviewed and approved.
11. Develop engaging blog content and execute maintenance for multi-page, multi-branch website.
12. Assist with production, design, writing, editing, and proofing content across all marketing mediums.
13. Recommend and facilitate processes for increased marketing opportunities.
14. Attend and support branch and Association events, as appropriate, and serve on appropriate committees and subcommittees as determined by supervisor.
15. Perform other duties as assigned.

Qualifications

EDUCATION AND EXPERIENCE:

1. Bachelor's degree in marketing, journalism, or related field preferred, or equivalent combination of education and experience.
2. One to three years of experience working in digital marketing, website or social media administration, or online content creation is required.
3. Experience with and basic understanding of the graphic design process.
4. A creative entrepreneurial spirit with demonstrated experience using marketing to increase sales, awareness and/or community presence.
5. Experience with social media management tools and email marketing.
6. Proficiency with MS Office and Adobe Creative Cloud Suite.
7. Experience in html/website management, Content Management Systems, Web applications, and internet technologies.
8. Self-driven; ability to work independently.
9. Must be able to travel to various locations during a business day.

PHYSICAL DEMANDS:

1. While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
2. Must be able to sit or stand for long periods of time as well as move around the work environment.
3. Must be able to provide set up for offsite displays and/or events within branches and venues. Must be able to lift up to 10 pounds.
4. Must be able to respond to shifting priorities on an ongoing basis through communication via phone, email, and software programs.

EQUAL OPPORTUNITY EMPLOYER

THE YMCA WELCOMES A DIVERSE WORKFORCE

The Y: We're for youth development, healthy living and social responsibility