Digital Marketing Analyst jobs in Richmond, VA

Minimum Skills required: 

● Superior oral and written communication skills 

● Knowledge of digital marketing/social media and branding best practices 

● Strong interpersonal skills and ability to work with a variety of individual work styles 

● Strong project leadership, organizational and time management skills with impeccable attention to detail 

Job Duties and Responsibilities:

● Build, plan and implement the overall digital marketing strategy 

● Manage the strategy 

● Stay up to date with latest technology and best practices in the automotive industry 

● Manage and oversee various digital marketing channels 

• Facebook 
• Email Campaigns 
• Google Ads 
• Organic Search 
• Website(s) 

● Measure ROI and KPI's per dealership rooftop and report findings to your manager and the General Managers per store 

● Oversee and manage the dealerships social media accounts 

● Suggest activities for improving the quality of online content 

● Track, measure, and implement SEO optimizations 

● Track and measure Google Analytics metrics and provide reports to each General Managers 

● Research and forecast future sales and performance trends with your team 

● Research competitors and provide suggestions for improvement 

● Keep abreast with industry and market trends and best practices 

● Creation and upkeep of online assets,develop content strategy and new content 

● Develop email templates, drip programs, and provide sales with the tools they need to move leads down the funnel 

● Reputation management 

● Coordinate In-house marketing efforts and events with General Managers