Marketing Analyst jobs in the United States

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 1 Day Ago

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Marketing Data Analyst
  • Marketing Architects
  • Minneapolis, MN FULL_TIME
  • Marketing dATA Analyst Location: RemoteCan you tell a story with data? Can you solve right-brain challenges with left-brain numbers? Can you adapt to new analytics technology? Can you mine for transfo...
  • 1 Month Ago

M
Analyst
  • Magna Marketing
  • New York, NY FULL_TIME
  • Job Title: Analyst (Remote, US-based) Company: Magna Marketing About Us: Founded in 2017, Magna Marketing is a Digital Transformation consultancy specializing in implementations, advisory, and managed...
  • 19 Days Ago

I
IT Analyst
  • IT Analyst
  • Little Rock, AR FULL_TIME
  • At CalArk, we respect what you have to offer. Our industry-leading wages and benefits ensure you always feel appreciated for what you individually bring to our team. Your talent has a home with us.
  • Just Posted

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Credit Analyst
  • Credit Analyst
  • Canfield, OH FULL_TIME
  • To use all information in creating a clear picture of the customer’s financial position. This is vital to the Lenders; it allows them to make well informed decisions before entering into a lending rel...
  • 8 Days Ago

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Fundraising Analyst
  • TrueSense Marketing
  • Warrendale, PA FULL_TIME
  • The Fundraising Analyst is responsible for analyzing nonprofit marketing data from inspiring causes that are changing the world. They will work with complex data sets to help describe, explain and pre...
  • Just Posted

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Territory Manager Market Support - Richmond
  • US Foods, Inc.
  • Salem, VA
  • ESSENTIAL DUTIES AND RESPONSIBILITIES while covering for other Territory Managers: • Foster the customer relationship in...
  • 3/26/2024 12:00:00 AM

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Territory Manager Market Support - Charlottesville
  • US Foods, Inc.
  • Charlottesville, VA
  • ESSENTIAL DUTIES AND RESPONSIBILITIES while covering for other Territory Managers: • Foster the customer relationship in...
  • 3/26/2024 12:00:00 AM

M
Senior Marketing Analyst
  • Manifest
  • Washington, DC
  • At Manifest, we create rich content experiences that drive brand transformation. We are a proudly independent, full-serv...
  • 3/26/2024 12:00:00 AM

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Community Manager
  • Jefferson Apartment Group
  • Alexandria, VA
  • Description Jefferson Apartment Group is a full-service real estate firm specializing in multifamily and mixed-use real ...
  • 3/26/2024 12:00:00 AM

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Marketing Manager
  • Judge Direct Placement
  • Fairfax, VA
  • Judge Direct Placement is seeking a Marketing Manager near Fairfax, VA! The candidate will have excellent organizational...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Analyst, Digital Marketing Internship Program
  • Links Global
  • Rockville, MD
  • Internship Announcement Unpaid Internship Start date: 09/07/2022 Duration: 14 weeks Location: Rockville, Maryland, near ...
  • 3/24/2024 12:00:00 AM

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Marketing Manager
  • The Judge Group
  • Fairfax, VA
  • Judge Direct Placement is seeking a Marketing Manager near Fairfax, VA! The candidate will have excellent organizational...
  • 3/24/2024 12:00:00 AM

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Marketing Communications Analyst - Aramark Student Nutrtition
  • Aramark
  • Washington, DC
  • Job Description The Marketing Analyst supports the development of category and proprietary brand innovation for retail, ...
  • 12/27/2023 12:00:00 AM

Income Estimation for Marketing Analyst jobs
$52,109 to $70,042