Marketing Communications Specialist jobs in Midland, TX

Job Description

The Marketing Communications Specialist is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards.

The Marketing Communications role will be responsible for strategy development and implementation of internal and external communication programs that will enhance and support the Aramark brand at Lubbock Independent School District. The position will implement internal communications to inform, engage, educate employees while building advocacy for the company and brand. The Communications position will also be responsible for external communications with clients, community constituents in accordance with the education LISD strategy, as well as coordination with Corporate Communications and Public Affairs to field media inquiries.

The position requires collaboration with K-12 senior leadership, cross-functional team members, channel growth, operations, vendors, partners and local agencies, and enterprise communications, branding teams and other third parties such as vendors and agencies.

Job Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction and drive profitable meal growth
• Employee Communications: Develop an annual internal communications plan to enhance communications and drive employee advocacy. Support LISD in planning, development and execution all written communications and videos. Develop, refine, execute, and oversee content development for all existing vehicles for internal communications including but not limited to RVP monthly messages, other employee communication, email protocols and workload improvement initiatives. Develop key communications, presentations and scripting/presentation notes. Oversee content and implementation of business unit meetings, videoconferences, and events. Work with both Aramark LISD human resources and labor relations to ensure compliance to Aramark & LISD guidelines in all communications.
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience
• Requires a bachelor’s degree or equivalent experience in business or marketing
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.