Marketing Coordinator jobs in Laredo, TX

Marketing Coordinator

Position/Job Description

Department: Marketing

Reports to: Vice President of Sales

Direct Reports: Online Concierges

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OBJECTIVE:

Support Vice President of Sales in his/her role to promote company objectives in product presentation, community presentation, advertisement placement, general design, company branding, community events & reach company sales goals.

CORE VALUES:

We will strive to demonstrate care for our dedicated employees by creating incentive opportunities for our workforce and investing in their personal, spiritual, and professional growth.

We value racial, ethnic, and cultural diversity and respect the right of all employees to maintain a personal belief or faith while in turn respecting and adhering to the basic principles and policies that guide our culture.

We will seek to “optimize” rather than “maximize” profits by operating under biblical principles; taking into account customer loyalty, fair and just service and the ability to positively impact our community.

We strive to model a Godly Corporation by serving our customer’s needs as exemplified by the True Servant, Jesus Christ.

We commit to steward the resources entrusted to us without exploiting their sources, producing a fair return for our investors, and returning a tithe to God for their use.

We seek to provide the benefits, value, and service our customers want by continually and creatively solving complex production and distribution problems with excellence.

JOB DUTIES, RESPONSIBILITIES & AUTHORITIES:

I. Marketing Responsibilities

· Coordinate production for product, community & company signage with vendors, trades & company team members.

· Coordinate production for product, community & company marketing videos.

· Plan and organize company events.

· Develop and maintain the company's brand manual.

· Prepare monthly content calendars for social media, email, print, and blogs.

· Design marketing flyers for new homes and promotions.

· Create graphics for print, online advertising, social media, and blogs.

· Manage print material production and vendors.

· Review and update neighborhood sales collateral.

· Provide marketing support to sales agents.

· Maintain and update company website and social media pages.

· Generate marketing plat maps for new communities.

· Create, update & manage source report.

· Create, update & manage KPI report.

· Coordinate with web support team for website changes and updates.

· Collaborate with outsourced Marketing Firm.

· Monitor and update MLS, Third party listing services and website content daily.

· Organize and maintain photo files.

· Familiarize yourself with ad deadlines for local publications.

· Develop and maintain media contacts for marketing channels.

· Support Vice President of Sales in preparing monthly reports.

· Produce a minimum of two blog posts per month.

· Post on social media channels and set up ads as directed.

· Assist with research and preparation for sales team meetings.

· Update marketing floor plans as necessary from purchasing collateral.

· Maintain marketing content folder & eClip Board for sales team.

· Assist and attend realtor presentations and events.

· Schedule and send monthly email blasts to prospect list.

· Support Vice President of Sales with market and sales research.

· Attend networking events, trade shows, and realtor events.

· Support marketing efforts across WW Holdings companies.

· Implement website Floorplan & Design Studio technology integration plan.

· Manage Company CRM follow up task program.

· Train new sales agents and Online Sales team in Sales Simplicity processes.

· Set up and oversee company TV and radio ads production & distribution.

· Assist Vice President of Sales with annual marketing budget.

· Supervise online sales team, manage quarterly online sales team ICPs, and conduct annual reviews.

· Order sales agent business cards and name badges.

II. Online Concierge Team Management

· Act as a back-up to and adequately handle prospects in the absence of the Online Concierge, manage incoming leads and set community appointments with sales team.

· Ensure online team responds promptly to leads (w/i 2 min) via online registration, webchat, or calls.

• Ensure online team maintains follow up schedule in CRM and adheres to established appoint set/kept.
• Ensure online team is trained to qualify every potential buyer and match them with suitable communities.
• Ensure online team is trained to properly schedule appointments with onsite agents.
• Manage and maintain accurate registrant accounts in the CRM.

III. Model Home, Inventory Home and Community Maintenance

· Manage maintenance of models and inventory homes.

· Maintain model home, directional, and community signage.

· Photograph inventory homes as required.

· Order 3D Tours and/or videos for necessary floor plans.

· Conduct tours of model homes, community, and finished inventory homes at least twice a month.

SCOPE:

Daily,

· Host Daily Online Concierge Huddles.

· Host Daily Team Member Coaching Sessions (as needed).

Weekly,

· Weekly report update session.

· Oversee Online Sales Team’s participation in Weekly Division Sales Meetings.

· Host Weekly Marketing Creation Meetings w/ Division Sales Managers.

· Host Weekly Marketing Meetings w/ outsourced marketing firm.

· Host Weekly Marketing Coordinator & Media Content Creator Session.

· Host Weekly Marketing Ad Approval Meetings w/ Division Sales Managers.

· Host Weekly Sales Coaching sessions w/ Online Concierge Sessions.

Monthly,

· Pre-Financials Marking Report Meeting.

· Financial Meetings.

Quarterly,

· ICP payouts.

Annual

· Department Budget Review.

· Employee Performance Evaluations.

PHYSICAL REQUIREMENTS:

· Prolonged periods of sitting at a desk and working on a computer

· Must be able to occasionally lift-up to 15 pounds.

· Must be able to access all areas of the facility to determine company needs.

· Requires infrequent in & out of town travel.

This document is intended as a guide to describe general content of requirements for the performance of this position and is subject to change at any given time.

Employee signature below constitutes employee's understanding of the requirements, essential functions and duties of the position.

Employee__________________________________ Date_____________

Job Type: Full-time

Pay: $45,000.00 - $76,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person