Media Planner jobs in Florence, SC

Cumulus Media is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.

Our Opportunity: Cumulus Media | Myrtle Beach has an immediate opening for a full time Media Account Executive. Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration.

Who we are: Our local Myrtle Beach radio stations include Urban WDAI 98.5, Country WLFF 106.5, Classic Hits Sunny WSYN 103.1, Sports Radio WSEA 100.3. We offer a variety of Digital advertising solutions including Digital Audio, Podcast Advertising, Website Development, Display Advertising, Social Media Marketing, Online Presence Solutions, Connected TV/OTT Video Advertising, Paid Search, Local SEO, Email Marketing, Weather Triggers, DNA Digital, Responsive Guaranteed Display, Geofencing, Direct Mail Digital Extension, Reputation Management, and more.

Job Summary: You are a high energy, self-driven sales professional who can spin a lot of plates and thrive in a fast-paced working environment. By creating successful digital and audio advertising campaigns for clients, the Media Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Media Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management.

Key Responsibilities & Competencies:

• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
• Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
• Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements
• Deliver exceptional customer service
• Beyond our broadcast products, have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace

Job Requirements: