Media Planner jobs in Mount Pleasant, SC
Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Media Planner jobs
- Cumulus Media
-
Charleston, SC
FULL_TIME
-
The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!
CUMULUS MEDIA | CHARLESTON has an immediate opening for a full-time Multi-Media Account Executive to join the Multi-Media Sales Team in assisting their clients in our Charleston market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as:
- Radio, Audio Streaming and Podcast Advertising
- Website Design, Optimization, and Repair
- Digital Display Advertising
- Reputation (Online Review) Monitoring & Management
- DNA Digital (Data Driving Digital Advertising)
- Call tracking
- YouTube and Online Video Advertising
- OTT (App Based & Online Television)
- Mobile Geofencing
- Search Engine Optimization
- Google AdWords
- Social Media Advertising and Content Creation
- Political Advertising
- Event Marketing and Management
- Recruitment Advertising
Local CUMULUS radio stations reach over hundreds of thousands of people weekly in the Charleston metro area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.
Key Responsibilities:
- Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
- Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
- Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
- Stay abreast of the competitive landscape and emerging technologies.
- Think creatively and generate original ideas.
Job Requirements:
Qualifications:
- 1-3 years of successful outside sales experience required; exposure to Media Sales preferred.
- Bachelor's Degree in Business, Marketing or related field is preferred.
- Strong understanding of lead generation and ability to connect with viable prospects.
- Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
- Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
- Positive attitude and passion for the job
- Flexible and creative; willingness to learn and grow professionally.
- Excellent communication skills.
What we offer:
- Commission-based organization with uncapped earning potential.
- Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions.
- Medical, Dental & Vision Insurance coverage.
- 401K with company match to plan for the long-term.
- Paid Vacation & Holidays.
For immediate consideration, please visit
https://cumulusmedia.jobs.net/For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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Employee Type
Full-TimeLocation
Charleston, SC (Onsite)Job Type
Media - Journalism - NewspaperExperience
Not SpecifiedDate Posted
03/18/2024 - 30 Days Ago
- Dorchester County, SC
-
Summerville, SC
FULL_TIME
- Description The purpose of the class is to perform professional and technical work in short-range and long-range planning programs related to the development and implementation of land use plans and p...
- 27 Days Ago
- Dorchester County
-
SC, SC
FULL_TIME
- The purpose of the class is to perform professional and technical work in short-range and long-range planning programs related to the development and implementation of land use plans and policies, cap...
- 29 Days Ago
- Dorchester County
-
SC, SC
FULL_TIME
- The purpose of the class is to perform professional and technical work in short-range and long-range planning programs related to the development and implementation of land use plans and policies, cap...
- 26 Days Ago
- Wright Media
-
Ruffin, SC
FULL_TIME
- Essential Qualities:Employees must be able to be on call 24/7 and be able to work weekends and holidays when necessary.Employees must answer the company provided cell phone day or night either immedia...
- 2 Days Ago
- KJ Media
-
Kalamazoo, SC
FULL_TIME
- Job title: Diesel Technician Company: Rush Enterprises Location: Multiple locations across the US Salary: Competitive salary and benefits package Requirements: 1 year of experience as a Diesel Technic...
- 7 Days Ago
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About Mount Pleasant, South Carolina
were up 1.5% from a year ago