Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
The Social Media Specialist collaborates with the Social Media Manager, Director of Content and subject matter experts to produce on-trend creative assets for social media channels across Dartmouth Health. The role requires the ability to work independently, experience with social media content creation, basic design skills and a strong understanding of brand standards and messaging. The Social Media Specialist is expected to shoot and edit video using a smart phone or camera, create engaging social media posts, and work with the Social Media Manager to identify new opportunities.
This position is a local remote position offering the ability to work remotely but must be available for occasional onsite meetings.