Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Advertising Sales Manager
The Shopper's Guide Inc. is a dynamic and innovative media company dedicated to delivering high-quality content to our diverse audience. With a focus on both print and digital platforms, we strive to provide engaging and informative experiences for our readers. We are currently seeking a talented and results-driven Advertising Sales Manager to join our team and contribute to our continued growth.
As a sales manager, you will be responsible for digital & print marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our advertising products and strategy. You will be responsible for recruiting, training and mentoring our sales team as well as regularly attending sales calls. Our ideal candidate will be
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