Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Company Overview: Welcome to Topline®, helping the best professionals win. We believe in a world where every skilled professional has the opportunity to thrive independently. With over 70 million people in the United States already providing independent services, and billions of work opportunities becoming available to talent worldwide, we’re at the forefront of a booming market that’s redefining the workforce.
Our mission is simple: We’re building a future where the best professionals win. We do that in 3 ways:
Role Overview:
As an Advertising and Analytics Specialist at Topline, you will be responsible for managing and optimizing our digital advertising campaigns across various platforms, including Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager. You will also be tasked with analyzing campaign performance, tracking conversions, and leveraging data to drive strategic decision-making.
Key Responsibilities:
Qualifications and Skills:
What We Offer:
Preferred Skills & Qualifications:
To join the Topline team and contribute to our innovative client services, please submit your resume and a portfolio showcasing your advertising and analytics work examples, alongside a cover letter detailing your relevant experience and why you are the best fit for the Copywriter role.
Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.
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