Writer - Web produces written content for various online platforms, including website articles, blog posts, social media posts, email newsletters, and more. Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Being a Writer - Web works closely with the marketing and creative teams to brainstorm ideas, develop content strategies, and ensure consistency in tone, style, and messaging across all channels. Incorporates search engine optimization best practices in all materials produced. Additionally, Writer - Web ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Requires a bachelor's degree in english, communication, journalism. Typically reports to a manager. The Writer - Web work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Writer - Web typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
The University at Albany's Office of Communications and Marketing (OCM) is seeking a web specialist to be part of the marketing team. This position will report to the associate director of web services. The web specialist will be responsible for creating impactful online communications and consistent web design solutions that uphold the University brand, meet strategic marketing goals, and effectively facilitate university operations with a focus on the internal community, student retention, and enrollment marketing. The web specialist will work closely with individual university departments, units, and divisions to understand their online communications needs, advise on best practices and division procedures, assist in the production of assets to meet goals, and monitor outcomes. The incumbent will provide guidance and training to staff within their assigned service area. This position will serve as liaison between the assigned service areas and the University Office of Communications and Marketing, providing best practices and ensuring the website is meeting strategic marketing, enrollment, and reputational goals. This person will be an integral member of the team, helping to form strong relationships between their service area and OCM.
Primary Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
This is a promotional opportunity for current UAlbany employees.
Eligibility for Consideration:
For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4.
Professional Rank and Salary Range: Senior Staff Assistant, SL3
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml
Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.
THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER
Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=166844
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