eCommerce Strategy Director implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Being an eCommerce Strategy Director compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Strategy Director plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Strategy Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an eCommerce Strategy Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
The Director of Product Strategy - Exchange is responsible for the overall success of Point32Health’s Tufts Health Direct product offering. Tufts Health Direct is the #1 health plan on the Massachusetts Health Connector and serves over 150,000 individual and small group members with its Qualified Health Plans (“QHPs”) ($700M revenue). The Director is accountable for profit and loss results, enrollment growth, and achievement of the “quadruple aim” of improved member experience, higher quality care, lower costs and increased provider satisfaction. In addition to managing existing product offerings, the Director leads the evaluation of potential expansion opportunities, and if appropriate, ensures the coordination of the appliable elements of any RFP submissions and subsequent product implementations.
The Director leads a team that establishes, implements and performance manages product strategies across a highly matrixed organization, and externally, with a broad set of stakeholders (e.g., providers, regulators). Key elements of the product strategy include but are not limited to product design including detailed benefit optimization, complex commercial pricing strategies, margin targets, enrollment growth including marketing strategy and targets, population health priorities, provider network, community relations and competitive positioning. The Director is responsible for ensuring identification of the deliverables necessary to achieve the strategy and coordinating with leaders across the organization to facilitate implementation.
The Director is responsible for establishing a management structure that monitors the performance of the chosen strategies relative to established targets, including identifying key performance indicators. The Director works closely with a cross-section of functional teams (actuarial, operations, clinical services, network management, legal, compliance, finance, marketing, etc.) to establish shared accountability for the achievement of these performance objectives.
For potential expansion markets, the Director will coordinate a robust evaluation of market potential including the competitive landscape, provider environment, and policy outlook, and develop a detailed strategic recommendation for senior leadership.
Across existing and potential new markets, the Director is responsible for establishing and maintaining productive relationships with senior leaders of strategic partners, including but not limited to providers, regulators, advocates, and vendors.
The Director is expected to hire, lead, and develop a team of approximately 2 managers/analysts/coordinators.
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Qualifications – what you need to perform the job
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Commitment to Diversity, Equity & Inclusion
Point32Health is committed to making diversity, equity, and inclusion part of everything we do—from product design to the workforce driving that innovation. Our DEI strategy is deeply connected to our core values and will evolve as the changing nature of work shifts. Programming, events, and an inclusion infrastructure play a role in how we spread cultural awareness, train people leaders on engaging with their teams and provide parameters on how to recruit and retain talented and dynamic talent. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
COVID Policy
Please note: As of January 18, 2022, all employees — including remote employees — must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
About the Company
Point32Health is a leading health and wellbeing organization, delivering an ever-better personalized health care experience to everyone in our communities. At Point32Health, we are building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, where we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.
We enjoy the important work we do every day in service to our members, partners, colleagues and communities.
This job has been posted by TalentBoost on behalf of Point32Health. TalentBoost is committed to the fundamental principle of equal opportunity and equal treatment for every prospective and current employee. It is the policy of TalentBoost not to discriminate based on race, color, national or ethnic origin, ancestry, age, religion, creed, disability, sex and gender, sexual orientation, gender identity and/or expression, military or veteran status, or any other characteristic protected under applicable federal, state or local law.
Req ID: R6037
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